About Us

Harvard Professor Marshall Ganz, writes: “Practicing leadership – enabling others to achieve purpose in the face of uncertainty – requires engaging the heart, the head, and the hands: motivation, strategy, and action…..public narrative is composed of three elements: a story of self, a story of us, and a story of now. A story of self-communicates who I am – my values, my experience, why I do what I do. A story of us communicates who we are – our shared values, our shared experience, and why we do what we do. And a story of now transforms the present into a moment of challenge, hope, and choice.”  

Founder John Mooney has extensive global experience in industry, strategy and sustainability.  As a leader and practitioner, John has seen both the challenges and opportunities facing corporations to find sustainable solutions, and he has a passion to bring bold yet practical solutions that drive value creation across all stakeholders. The need for strategic and actionable solutions are the story of now, representing the present state of our world, of the moment and challenge we face around our environment, societal evolution and economic need for value creation.  We are faced with the urgent need for action but connected to the hope that we can be the catalyst for change, that we can make the choices that will transform ourselves, our companies and the communities we live and work in based on the values we all share.  The Earth’s story of now – how will we lead the change?